Target Selects Kids In Need Foundation As One of Five Charities to Receive a Portion of $1 Million
Kids In Need Calls on its Facebook Fans for Votes

Dayton, OH (January 31, 2010) – The Kids In Need Foundation today announces its participation in Super Love Sender, a two-week-long giving campaign on Target’s Facebook® Page (facebook.com/Target). The campaign, which runs from January 31, 2010, through February 14, 2010, humorously combines football and love just in time for Super Bowl XLIV and Valentine’s Day. Kids In Need Foundation fans, constituents, donors, and supporters can visit facebook.com/Target to vote for Kids In Need to receive a portion of $1 million from Target. The more votes, the larger the donation to the Foundation.

“Through this contest, everyone who votes will be providing more free school supplies to the growing number of students in need. As we encourage others to vote, we are exponentially increasing the help we can provide underprivileged students,” said Dave Smith, executive director of the Foundation. “We are very grateful that Target chose the Kids In Need Foundation to be part of this project. We ask our supporters to encourage their friends and family and Facebook fans to also participate in the Super Love Sender campaign.”

Since 1995, the Kids In Need Foundation has provided free school supplies to children from low income families through a network of resource centers or free stores for teachers. With funds received from Super Love Sender, the Foundation hopes to increase the impact made by Kids In Need nationwide by exploring opportunities to open additional centers and procuring and distributing more product to current centers, increasing the number of children being served. Votes for the Kids In Need Foundation can be cast at http://www.facebook.com/target.

The percentage of votes per charitable organization will correlate to the charities’ portion of the $1 million. All votes and dollars allocated will be updated in real time on the Target Facebook page throughout the course of the contest. Site visitors can send out ten cards each day, voting for their charity every day throughout the contest. The final charitable donation allocations per charity will be announced on February 15.

“At Target, we continually look for unique ways to interact with our guests and provide them the opportunity to participate in our charitable giving,” said Laysha Ward, president, community relations, Target. “We designed Super Love Sender to be a fun, interactive and viral giving campaign that has the power to raise awareness of and positively impact these five deserving charities.”

About Kids In Need Foundation
The Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995. The Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. The Kids In Need National Network of Resource Centers includes 25 facilities that allow teachers from low-income schools to obtain free school supplies for their students. In addition, Kids In Need Teacher Grants provide K-12 educators with funding to provide innovative learning opportunities for students. The Kids In Need Foundation has distributed more than $300 million in school supplies since its founding, directly benefiting 1.6 million students and 100,000 teachers annually, and has awarded more than $1 million in grants to teachers. The Kids In Need Foundation has received Charity Navigator’s highest four-star rating, indicating that it executes its mission in a fiscally responsible way and outperforms most other charities in America. For more information, visit www.kinf.org. Follow Kids In Need on Twitter, http://twitter.com/kidsinneed

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,744 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.