February 14, 2017

Formerly known as the Craft & Hobby Association (CHA), the rebranded Association of Creative Industries will work with KINF to inspire creativity in the classroom

MINNEAPOLIS – February 13, 2017 – The Kids In Need Foundation (KINF) announces today that it has been named Charity of Choice by the Association for Creative Industries (AFCI), formerly known as the Craft & Hobby Association (CHA), a non-profit trade association for the creative arts industry. The partnership will bring a new level of creative arts opportunities to the low-income students, classrooms and communities KINF serves across the country.

“Creativity is a critical element of the learning experience,” said Dave Smith, executive director of The Kids in Need Foundation. “And for the more than five million students we serve annually, bringing creativity and rich cultural experiences to the classroom can be life-changing. We are grateful to partner with the Association for Creative Industries to unlock the power of the arts for kids who would otherwise go without.”

Recently launching a new brand name and visual identity, AFCI has a long-standing history of supporting KINF’s mission to provide free school supplies nationally to students most in need. Since 2003, AFCI members have donated more than $1.8 million in supplies to directly benefit the students and teachers within KINF’s network.

“Learning how to be creative and innovative extends beyond the classroom – it is a life skill,” said Mark Hill, President & Chief Executive Officer, AFCI. “We are honored to work with the Kids in Need Foundation to offer vibrant and innovative opportunities for students and teachers across the U.S.”

Media Contact:

Mary Lester

Ph: 214-490-3480 (cell)

About Kids In Need Foundation – The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed nearly $800 million in school supplies, directly benefiting 5.4 million students and more than 150,000 teachers last year. For more information, visit KINF.org, and join us on Facebook, Twitter, and Instagram: @KidsInNeed

About The Association for Creative Industries – The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. AFCI strives to deliver innovative high value services as we support our Members who provide products and services to educate, entertain, and inspire creative consumers. Our Members include the manufacturers, retailers, distributors, designers, educators, digital content providers, professional makers and DIYers, and other creative professionals that comprise the $40 billion+ creative arts industries around the globe. For more information about AFCI, membership, or its annual Creativation trade event, visit www.afci.global.

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