July 21, 2017

BOSTONJuly 13, 2017 /PRNewswire/ — Scotties Facial Tissues By Royale announced today that they will be partnering with the Kids In Need Foundation (KINF) to surprise the students at up to three deserving schools with backpacks full of school supplies.

The donation of $25,000 will purchase backpacks filled with pens, pencils, crayons, notebooks, and of course, Scotties Facial Tissues. The Kids In Need Foundation provides school supplies to kids who need them most, nationwide. In 2016 alone, KINF supported more than 5.4 million students with supplies.

“Pencils, notebooks, and backpacks mean more to a child in need than you’d think,” said Scotties Marketing Director, John Robertson. “Being prepared for school gives a child confidence in themselves that spills over into their everyday life, and fosters much more than just productive day of learning.”

“Our research shows that when students have access to the tools they need to learn, their classroom participation increases, and their interest in learning increases,” said Dave Smith, executive director, The Kids In Need Foundation. “We are thankful for the generous donation from Scotties Facial Tissues, because we know many more students will have the confidence that comes from having the supplies they need to succeed.”

To make this donation happen, Scotties is putting the call out to all parents to support them in their mission. As part of their 2017 Ready, Set, School! campaign, Scotties will donate one backpack for each video created and shared under the hashtag #ReadySetSchool.

In less than 45 seconds, Scotties would like to see responses from kids to the following question: “If you could put one thing in a backpack and then give it to a kid who needed help getting through the school day, what would that one thing be and why?” Upload those videos to social media (Instagram, Facebook, and Twitter) and share them using the hashtag, and Scotties will donate one backpack full of school supplies for every video created. To see examples of videos, click here.

About Kids In Need Foundation (KINF):
The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed nearly $900 million in school supplies, directly benefiting 5.4 million students and nearly 200,000 teachers annually. For more information, visit KINF.org, and join us on Facebook, Twitter, and Instagram: @KidsInNeed

About Scotties® Facial Tissues by Royale®:
Considered one of the top facial tissue manufacturers in the United States, Scotties® Facial Tissues by Royale® is owned by Irving Tissue, Inc. a Canadian-based and family owned company committed to managing its operations in an environmentally sustainable and socially responsible manner.  For more information visit www.scottiesfacial.com.