Kids In Need Foundation Partners with Effectv to Provide School Supplies for Under-resourced Students in the Twin Cities

Minneapolis, Minn. (October 20, 2020) – As learning continues in a variety of environments, Kids In Need Foundation (KINF) has teamed up with Comcast’s Effectv to provide supplies to under-resourced students through its Supply A Teacher program, impacting over 1,300 students in the Twin Cities by providing teacher supply boxes to 56 teachers. This is the third-straight year the two organizations have collaborated to empower teachers to teach and learners to learn.

Supplies will be distributed to teachers at Hennepin Elementary School and Bethune Elementary School, both in Minneapolis. At this time, Hennepin is enacting hybrid e-learning, while Bethune is learning remotely. Supplies will be distributed while the students are in-person at Hennepin, and, at Bethune, teachers will kit supplies to be distributed to students as education continues at home.

In addition to the supplies, each teacher will receive a thank you message from Effectv and information about Comcast’s Internet Essentials Program to share with students, and each student will receive a hand-written inspiring back-to-school message from an Effectv team member.

“We know that when kids have the supplies they need for school, they feel more confident in the classroom, whether it’s in person or on a Zoom call,” said Corey Gordon, CEO of KINF. “We’re excited to partner with Effectv to provide teachers and students in the Twin Cities with the resources they need to learn through our Supply A Teacher program.”

For millions of students, the path to a successful education begins with access to basic school supplies. Education matters and properly resourced learning environments ensure students are equipped to succeed. School supplies help kids feel ready and motivated to attend school regularly, minimizing absenteeism and encouraging engagement. In KINF’s annual survey of educators, 91% cited that free supplies increased preparedness for class, while 83% said providing students with supplies greatly increased participation. Additionally, school supplies represent belonging and ownership for teachers and students. They empower students to make choices for themselves and bolster teachers struggling to break the cycle of poverty.

“This year has been challenging for so many, the least of which are students and teachers who have needed to adapt to a new learning experience. While schooling may look different for everyone today, one thing remains certain: students need the right resources and tools to succeed,” said Maria Weaver, Chief Marketing Officer, Comcast Advertising. “That’s why we’re so happy to partner with Kids in Need Foundation for the third year in a row to provide the necessary school supplies and positive messages to uplift those in need and set them up for a successful school year—whether they’re in the classroom or at home.”

For more information about Kids In Need Foundation, visit

About Kids In Need Foundation:
The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The only national organization focused on serving students and teachers in schools with a population of 70% or more enrolled in the federal government’s free and reduced lunch program, the Kids In Need Foundation is a national 501(c)(3) charitable organization founded in 1995 and has distributed $1 billion in school supplies since the Foundation’s inception. For more information, visit, and join us on Facebook, Twitter, & Instagram: @KidsInNeed.

About Effectv:
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit



  • Left: Sabree Walker, Senior Research Analyst and her daughter Karys, of Houston, Texas
  • Middle: Aldyn Anderson, Local Account Executive of Albuquerque, N.M.
  • Right: Tina Cline, Regional Director of Sales Marketing, and her daughter Olivia of Englewood, Colo.