Media and Branding


Here are a few versions of our logo and links to our 2018 marketing materials. If you have any questions, or need something you can’t find, please feel free to reach out.

KINF_primaryLogo                             KINF_primaryLogo2

KINF_Logo_smallR                                          KINF_Logo_small

EPS          PNG1        PNG2

KINF Marketing Materials/Branding Tools

KINF Program Materials

2018 Boilerplate

About Kids In Need Foundation – The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed $1 billion in school supplies, directly benefiting 6.2 million students and 200,000 teachers annually.  For more information, visit,  and join us on Facebook, Twitter, and Instagram: @KidsInNeed

(To avoid confusion, please be sure the first reference is to our full name, The Kids In Need Foundation, subsequent references can then be shortened to Kids In Need or KINF.)

If you are a member of the media, please contact Mary Little Lester of MPL Public Relations with all inquiries.

Other Questions? Send us an Email at

When families struggle financially, school supplies just can't be a priority. In 2017, we directly supported 6.2 million kids with new supplies.

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