The Kids In Need Foundation Partners with Colgate’s Bright Smiles, Bright Futures® Educational Program to Help Students Smile Brighter for School Picture Day This Fall

To kick off the Smile for Picture Day campaign, Colgate has donated 25,000 Colgate® Kids toothbrushes and toothpaste tubes to the Kids In Need Foundation.

NEW YORK, October 18, 2017  — Annual school picture day is an iconic tradition that captures a child’s growth and development, and marks the promise of a healthy, successful school year. Yet many of our nation’s children lack the tools they need to prevent dental-related illnesses and, in turn, stay healthy during the school year. That is why Colgate’s Bright Smiles, Bright Futures® educational program and the Kids In Need Foundation have teamed up to help better equip families and educators with the resources they need to promote healthy habits and bright futures.

To kick off the Smile for Picture Day campaign, Colgate has donated 25,000 Colgate® Kids toothbrushes and toothpaste tubes to the Kids In Need Foundation. Now through November 17, 2017, elementary school teachers, educators, parents and community members across the country are encouraged to pledge their commitment to spread the importance of oral health by teaching kids healthy habits, and download Colgate’s award winning Bright Smiles, Bright Futures™ oral health curriculum and. Every pledge submitted will be entered into a drawing for the chance for three elementary schools to win 500 Colgate® Kids toothpaste and toothbrush kits*.

“Picture day marks a new year of learning and special milestones that should be captured with a healthy smile,” said Dr. Marsha Butler, Vice President of Global Oral Health and Professional Relations, a dentist who oversees the Colgate Bright Smiles, Bright Futures® global program. “By showing children how to care for their smiles, we can help them to feel good about themselves and the school year ahead.”

And by sharing a picture day photo of your child or your students on social media with the hashtags #BrightSmilesBrightFutures #promo on or before November 17, Colgate will further donate $1 to the Kids In Need Foundation to help provide essential school supplies, including toothpaste and toothbrushes, to those who need it most**.

“We are honored to partner with Colgate to ensure that students are properly equipped with the tools they need,” said Dave Smith, executive director, The Kids In Need Foundation. “Taking this pledge is a simple, yet effective way to make a difference for children in need.”

Colgate Bright Smiles, Bright Futures® is among the most far-reaching, successful children’s oral health initiatives in the world. With long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures® has reached more than 900 million children across 80 countries with free dental screenings and oral health education.

*NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes is open to legal residents of the 50 United States and D.C., age 18 or older. Entries must be received between 12:01 AM ET on 10/16/17 and 11:59 PM ET on 11/17/17. Prizes: Three winners will receive 500 sets of Colgate® kids toothbrushes and toothpaste to be donated to an elementary school of their choosing. Approximate retail value (”ARV“): $2,000. Total ARV of all Prizes: $6,000. Odds of winning depend on the number of eligible entries received. One entry per person. See Official Rules for details.

**For every post shared on Facebook, Twitter, Instagram and LinkedIn between October 16 and November 17, 2017 using the hashtags #BrightSmilesBrightFutures #promo, Colgate will donate $1.00 to KINF, for a maximum donation of $25,000.  For more information about KINF, please visit

About Kids In Need Foundation
The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed in the classroom by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed more than $900 million in school supplies, directly benefiting 5.4 million students and nearly 200,000 teachers annually. For more information, visit, and join us on Facebook, Twitter, and Instagram @KidsInNeed.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit

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