Cause Marketing Campaigns
Collaborating with Kids In Need Foundation on a cause marketing campaign is a socially-responsible way for companies to increase brand visibility, sales, and establish the reputation of being a corporate and community leader. As the consumer decision-making process evolves, customers are looking for more than a great product: they want to support a company that prioritizes its philanthropic initiatives.
Chipotle Round Up for Real Change program
For the last three years, Chipotle has leveraged its Round Up for Real Change feature on its app and website to support under-resourced teachers and students with essential school supplies as they return to school for a new year.
In 2021 and 2022, throughout the campaign, guests had the option to round up their order total to the next highest dollar amount on the Chipotle app or Chipotle.com to support Kids In Need Foundation's Supply A Teacher program.
Those two campaigns raised enough funds to support 5,694 teachers in underserved schools across the country, ultimately supporting more than 136,600 students. Each teacher in the selected schools received two boxes full of supplies to fuel a semester of active learning, including 24 notebooks, folders, pencil packs and pouches, sharpeners, rulers, erasers, highlighters, sticky note pads, and pens.
In 2020, Chipotle's campaign focused on not only providing backpacks full of supplies for students but also laptop computers as students learned remotely. Following the successful campaign, more than 3,300 students across the country were equipped with the resources they needed to learn remotely during the pandemic.
#PostForPencils presented by Dixon Ticonderoga
In June of 2022, Kids In Need Foundation and Dixon Ticonderoga Company collaborated for the second-straight year to ensure students have arguably the most iconic supply in their hands for summer learning and for the upcoming school year: Pencils. For the month of June, for every post on Facebook, Instagram, and Twitter that included #PostForPencils, a pack of 20 pencils was donated to under-resourced students. Each year, Dixon Ticonderoga Company donated 3 million pencils. #PostForPencils was supported by individuals passionate about supporting teachers and students in underserved schools across all industries, including sports, entertainment, music, and education. Past campaigns have included posts from Basketball Hall of Fame inductee Shaquille O'Neal, NFL Insider Ian Rappoport, and WWE Superstar Titus O'Neal.
Year in and year out, the school supply teachers request most is the pencil. This simple tool powers learning, writing, and creativity in the classroom. While students were learning from home over the last year, digital learning took pencils out of their hands. Upon return to school, teachers nationwide saw a decline in writing skills in their classrooms.