A Sparkling Partnership for Educational Equity

We’re proud to celebrate our meaningful partnership with Shane Co.—a collaboration rooted in the shared belief that every student deserves the tools, support, and confidence to thrive in the classroom and beyond. Together, we’re working to create brighter futures for students in the communities Shane Co. calls home.

Born out of a desire to support students and teachers during the height of the COVID-19 pandemic, Shane Co., the largest privately-owned jeweler in the U.S., partnered with Kids In Need Foundation (KINF) to make a lasting difference. What began as a crisis response has grown into a powerful, purpose-driven movement to champion educational equity nationwide.

“People don’t know about Kids In Need Foundation. I didn’t before we got involved in this and they’re doing real tangible work on the ground that’s impacting the kids. I think it’s incredible” – Shane Co. Employee

From Retail Floors to Classroom Doors

To meet the needs of under-resourced schools across the country, Shane Co. and KINF developed a scalable, engaging program that would allow every Shane Co. location to give back meaningfully—while also inviting customers and employees to join the mission.

Key Initiatives:

• Jewelry for a Cause

A beautifully designed, mission-driven collection where 100% of proceeds support KINF programs—setting a gold standard for product-based philanthropy.

• Giving Tuesday Donation Match
  On Giving Tuesday, Shane Co. matches all customer donations in-store and online, doubling the impact for students and teachers.
• Volunteer Days: “Build a Backpack” Events
  Shane Co. employees receive paid volunteer time to assemble backpacks filled with school supplies at their locations and write personal notes of encouragement for students—creating powerful moments of connection and care.
• Teacher Appreciation Content Campaigns
  Through social media collaborations and giveaways, Shane Co. helps celebrate and honor educators—recognizing their impact while providing meaningful resources and support to classrooms.

“It’s definitely taking something like a jewelry company…and partnering with something that’s on the ground floor helping the community and helping the kids. It just really rounds out the company, and shows that vision that we’re really just here to help” – Shane Co. Employee

The Impact: Numbers with Heart

Six years into the Shane Co. x KINF partnership, the collaboration is stronger than ever—and its impact continues to grow.

• 37,000+ Supply a Student Backpacks Donated
  Supporting more than 1,300 classrooms in under-resourced schools.
• Over 20+ Markets Served across the U.S.
  Thanks to record-breaking volunteer and donation efforts.
• 5,400+ Employee Volunteer Hours Logged
  Shane Co. employees across the country have shown up for students in hands-on, heartfelt ways.
• More Than 450 North Star Pendants Sold
  In just five months, the Jewelry for a Cause collection has supported more than 1,650 students.
• Giving Tuesday and Year-End Social Media Appeals
  Engaging supporters and raising awareness of the impact of Shane Co.’s partnership with KINF.
  

But the numbers only tell part of the story. Each backpack packed and each note written represents a student who feels seen, valued, and equipped to succeed. At Shane Co., giving back isn’t just part of their brand—it’s a reflection of their values.

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Innovative Giving Meets A Culture of Commitment

Shane Co. continues to innovate new ways to support KINF and the communities it serves—through creative campaigns like Jewelry for a Cause, featuring their North Star Collection social media teacher tributes; and donations of classroom technology. These efforts not only equip students with the tools they need to learn, but also help them feel seen, supported, and empowered. Shane Co.’s unwavering commitment brings more than just supplies—it fosters confidence, connection, and a sense of belonging.

What other corporate partners work with Kids In Need Foundation?

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Join the Mission

Every day, teachers show up for their students with passion, creativity, and dedication—but too many of them are doing it without the supplies they need to create the learning environments their students deserve. No teacher should have to choose between giving their students the best education possible and paying out of pocket for basic classroom materials.

Your company can help change that at scale.

Through a partnership with Kids In Need Foundation, your organization can:

• Activate employees in meaningful, high-impact volunteer experiences
• Deliver essential supplies to under-resourced classrooms nationwide
• Advance education equity in the communities where your employees live and work
• Drive measurable social impact aligned with your CSR and ESG goals

If you’re inspired by Shane Co.’s commitment to students and education, we invite you to join us—whether by donating, volunteering, or exploring our other initiatives at www.kinf.org

Together, we’re not just giving supplies—we’re giving students the foundation to thrive in and beyond the classroom.