Media Kit
We are committed to creating equitable learning environments for teachers and students in under-resourced communities. We look forward to you joining us!
Boiler Plate
Kids In Need Foundation (KINF) works to create equitable learning spaces by distributing supplies and resources to teachers and students in underserved schools, where 70% or more of students qualify for free or reduced-cost meals through the National School Lunch Program (NSLP). By investing in teachers and students, our programs deliver focused, practical solutions that advance educational equity.
Media Inquiries?
If you are a member of the media, please contact our Senior Director of Government and Public Relations Rashelle Oxborough at roxborough@kinf.org or 320-221-3343 with all media inquiries. Other questions?
The KINF Brand
At KINF, our brand guidelines were developed to reflect who we are and what we stand for. Our mission—to provide equal opportunities and resources for quality education to children across America—comes to life through a visual identity rooted in growth, support, and playful engagement. The design features flowing lines, clean shapes, and a vibrant color palette that conveys energy and optimism. At the heart of our brand is a stylized backpack filled with supplies, paired with bold, sans-serif typography that communicates trust, accessibility, and forward momentum. Every element is designed to reinforce our belief in the power of education and the importance of showing up for teachers and students in under-resourced schools.
KINF Approved Photos
What difference does a pencil make? Ask a Teacher.
Teachers say having the right tools boosts confidence, participation, and self-esteem by as much as 97–99%, completely transforming the way a student interacts with their own education.
Meet Cassie McClain
“I think sometimes there’s this idea that you get school supplies at the beginning of the year and it lasts the whole year. Even if kids bring school supplies at the beginning of the year, you go through pencils, you go through erasers, you go through markers, you go through notebooks—they’re using them!”
