Toyota’s Big Summer Giveback
Helping Hands, Full Backpacks: Toyota Gives Students a Boost
TOYOTA NATIONAL IMPACT
Toyota has partnered with Kids In Need Foundation (KINF) for the fifth annual Big Summer Giveback, a nationwide initiative that helps students start the school year equipped with the essential school supplies they need to learn and thrive. Through KINF’s national Supply A Student program, more than 680 Toyota dealerships are supporting under-resourced students in their local communities and across the country.
To date, the initiative has generated more than $8.5 million in donations and supported more than 300,000 students through KINF’s Supply A Student program. This year alone, the campaign will provide essential school supplies to more than 100,000 students—its largest year of impact to date—helping more students start the school year prepared, confident and ready to learn.
Join the KINF Mission
2025 Big Summer Giveback Recap
Watch this video to see all the ways Toyota gave back to under-resourced students in 2025.
Stories of Impact
“This has made such a big difference for our students and community. Without this program, our families would not be able to afford school supplies for their children.”
Mari Begijanmasihi
Horace Mann Elementary School
“As he and the team spoke with the students, one little girl jumped out of her seat and ran up to Eli. He leaned over to talk with her and she instantly wrapped her arms around his waist—her appreciation felt through this spontaneous bear hug.”
Eli Rivera
Toyota of San Bernardino
“It’s always a joy, and it fills my heart with excitement — just seeing them being happy is worth it.”
Kamal Charef
Avondale Toyota
“Students thought they were just getting a backpack. When they felt it was heavy with supplies, their eyes lit up!”
Candice Oliver
Carmel Community School
“Having new supplies—just like their peers—helps students feel equal, valued, and ready to learn.”
Veronica Ortiz
Shirpser Elementary
“When the bright red book bags were delivered, the classroom erupted with excitement! Students immediately noticed the vibrant color—our school’s very own—and cheers filled the room. “I got the perfect red one!” one student exclaimed.”
Kevin Jarido
Lord Stirling Elementary
“It wasn’t about supplies. It was about connection, care, and showing these kids that their community truly has their back.”
Sal Amendola
Hillside Toyota
“Together, backpacks build something bigger than supplies alone. They build confidence, creativity, and a belief in what’s possible. As one student simply put it, “Thank you for helping me with learning and growing.”
Read Full Story
“It’s one less thing they have to worry about getting ready for school.” At Yates Elementary, that relief was felt by 400 students who received backpacks through Toyota’s Big Summer Giveback, helping families start the school year feeling prepared rather than overwhelmed.
Lynda Stevenson
Yates Elementary
